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All right, so let's talk about the importance of your YouTube description and how to basically optimize

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it for search and suggested so you can bring more views, more subs, et cetera, et cetera, et cetera.

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So first and foremost, I want to touch on the fact that this is super over.

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Look, this is the number one thing.

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Well, if not the number one thing, it's it's one of the number one things that I see across the board

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that nobody is doing and nobody is capitalizing on.

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And this is something that I've learned from top you tubers, a lot of them, not just a few.

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I'm going to give you one example specifically in this video at the end.

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So this is super overlooked by everybody.

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Nobody focuses on their YouTube description, but you should.

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So this is a valuable place that you can put as many potential keywords as possible.

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Think of it as a as a keyword injection zone.

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Right.

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But you don't put keywords there, obviously.

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Then it's not going it's not going to come off very good.

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And I believe that Google is probably smarter than that.

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Google being YouTube in this specific instance, because Google owns YouTube, Google smarter than that

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in indexing it.

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So what you want to do is you want to form a good long description that basically details your video

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and summarizes it and then stuff it for keywords that you can potentially rank for those.

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Right.

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So it makes no sense, in my opinion, that people spend all this time literally hours creating a great

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video, planning it, recording it, editing it, and then, you know, creating the thumbnail and so

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on and so forth.

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Right.

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But then they spend like a minute or two writing a very short paragraph description.

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I mean, really think about that for a second.

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Really take a minute and think about that for a second.

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It makes no sense.

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OK, so what I recommend that you do is you take a bit of time to write a good FERO description that

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stuffed full of keywords.

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Right.

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You it shouldn't just be, like I said, listed out keywords.

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I've seen people do that before as well and doesn't look very good.

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So it should read well to people that want the video summary in written format.

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Right.

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But also be stuff, all keywords.

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Then you want to basically put keywords in that sporadically place and you want many different variations

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of related keywords to the video.

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So I'm not arbitragers is a good example because I teach a lot of online arbitrage.

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Right.

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So if somebody searches online arbitrage, I want that to be my description so I can potentially for

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if somebody searches for how to do online arbitrage on Amazon, I want that to potentially be in my

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description so I can rank for it.

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Right.

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It doesn't necessarily have to be in the title.

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I want that to be in my description so that I can potentially rangpur somebody searches reselling on

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Amazon 2019.

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Well, I want that to potentially be in my description as well so I can.

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Rancourt Right.

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So you want different variations.

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Think about that when you're writing your description, basically write a summary and try to stuff in

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as many variations while still having it read well as potentially possible.

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So this will pay massive, massive, massive dividends in the days and the months, you know, to come

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think like we've talked about before, Evergreen, not just in your title, but as your description

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as well, because that will, I promise you, help you rank for those keywords when people search that

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and their search results, if that shows up in your description, you have a potential chance to rank

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for it as well.

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OK, so another little tip and caveat before we get into some of these examples here are that that if

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you're somebody that repurpose content for Instagram or repurpose content for Facebook or, you know,

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even has a blog, a lot of people will create YouTube videos and then they'll post that video on their

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blog and they'll write like a summary.

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Same thing.

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You can just do it one time.

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Right?

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Write your summary, put it in the description, and then you potentially rank for all those keywords

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as well.

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So to recap, you've put in your blog, you can also take that and put it in a LinkedIn post.

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You can also repurpose it for Facebook and and Instagram, etc, etc, etc. You can think of it as a

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place to take that written piece of content that you might spend five to ten minutes on and write a

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good therapist of content because you're only limited to 5000 characters in a YouTube description anyway.

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And then you can put it on a different platform and also use that as a piece, a piece of content.

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If you're a content creator, like I'm assuming that you are if you're creating YouTube content.

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Right.

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So I post a long form, you know, to give me an example, long form content on Facebook.

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I post long form content on you know, on LinkedIn.

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I also posted long form content a little bit on Instagram, my Instagram descriptions.

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I can use that YouTube description and take that copy that I've written for it and repurpose it for

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another platform very, very easily.

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All I have to do is invest the five to 10 minutes to write a good Theran right.

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So to prove to you that I'm not just saying that you should do this and then I actually do it, I'm

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going to show you examples of some of my latest videos.

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Now, I do this almost every single video and you'll see here that I write long descriptions today.

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We're going to go over how to get free products for online arbitrage.

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So get free products.

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I'm potentially ranking for online arbitrage and potentially ranking for flip flip products.

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I'm potentially ranking for, you know, almost whatever marketplace, Amazon, eBay, McCary, pockmark,

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etc..

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There's a reason I list that out.

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Now, it reads pretty well, but I'm ranking for online arbitrage, Amazon online arbitrage, eBay,

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online arbitrage, Mercouri.

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Same thing, same thing here.

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And then you can continue reading this.

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You can make money doing online arbitrage and other keyword.

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So what I'm trying to say is the more you do this and I just to show you, I'm not just making this

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up, you can you can rank for more potential keywords and think evergreen over a long term.

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Now, that's just an example of one video to prove I'm not just saying it.

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Here's another example.

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And I do this time and time again, another example.

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Another example, another example right here.

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It literally doesn't ever stop.

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I write a lot, a lot.

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A lot of good thought out descriptions and there's a reason for that.

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Now, I learned this from Graham Steffen's course.

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I purchased Scorsone.

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It was like three hundred and 400 bucks, I don't remember, but I purchased countless courses from

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the top.

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You tumour's because I want to get all their secrets and basically everything that they know to put

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into a YouTube channel.

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And then I take those pieces of content and those secrets and I put them into video format for you guys

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like this one right here.

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Now, one of the things that I remember from this course and there was a lot of things, was how much

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emphasis that he put on his descriptions and writing out good, detailed descriptions so he could potentially

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rank for keywords in there.

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And the dude has been crushing it here in twenty nineteen.

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When he started, I think he was that like one hundred fifty thousand, if not two hundred thousand

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subs.

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Now he's upwards of one hundred six hundred thousand.

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And this was one of the best tips that he gave in his course.

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Nobody does it, but he goes crazy in his descriptions and writes them out full heartedly.

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Look at this.

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He does not just say this.

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If we can pull up another video to show that he doesn't just do this in one video as well, it's another

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random one.

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I guarantee you, this one's a long description as well.

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Boom.

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So you get the picture and this is one of the top YouTube is currently right now, obviously not just

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in, you know, number of subs, but booming.

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His channel has been completely killing it here.

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Twenty in nineteen.

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And this is something I took directly from his course.

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And I highly, highly, highly recommend that you implement as well.

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So just to recap.

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Right.

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It makes no sense that you're going to spend all this time creating your video, but then short change

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your description with like a paragraph or a couple sentences.

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You can look across the board at countless examples of people that do that and don't grow.

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So utilize your description, utilize all five thousand characters to your advantage and write some

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well thought out detailed descriptions and it will pay off for you.